Keep your goal in mindĬonsider why you’re inviting the person or organization to the trade show, and write with that goal in mind. Check out these examples of business event invitations. Keep in mind that your recipient might be viewing the email on a mobile device your message should be short enough that it doesn’t require too much scrolling. ![]() Brevity gives you the chance to provide key details in an easy-to-read, scannable email. Keep your email concise - ideally between fifty and one hundred twenty-five words. Hook them by highlighting the benefits of the trade show or opportunities for their organization. Begin with a strong opening sentenceĪ strong sentence can grab the recipient’s attention. A last-minute invitation might go unnoticed, or your recipient might not be available during that time. Doing so gives your potential participants time to register and make travel plans to attend. Mail invitations as early as weeks before the event. Start sending invitations long before the show Follow these tips and then check out a pre trade show email template. When hosting or attending a trade show, connecting with your attendees and partners is important. Make trade shows work for you with targeted emails How to write an effective trade show invitation How to write a trade show follow-up email Why is it important to follow up after a trade show? How to write an effective trade show invitation Check out these trade show email templates to craft effective emails that can help you network and build your brand. But with email open rates just shy of 17%, you need to compose engaging emails with catchy subject lines to entice your recipients to read them. Sending emails before or after a trade show can help you build that connection. Are you attending trade shows to network or promote your brand or service? If so, you need to connect with other people and organizations in your industry during the event.
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